Archive for March, 2010

Mar 24

Astronautrix, astronette, feminaut, space girl…

Jerrie Cobb and Mercury Capsule

Jerrie Cobb posing with the Mercury capsule. Note properly ladylike white gloves and high heels.

What *do* you call a female astronaut? These are some of the ingenious words that journalists invented in the early 1960s to avoid having to say ‘astronaut’ when describing Jerrie Cobb, the first woman to pass NASA tests and qualify as an astronaut, although she never had a chance to go into space.

I’ve been thinking about astronauts recently for two reasons. Firstly, a friend of mine lent me this absorbing book about the ‘Mercury 13′ – women including Cobb who were trained as astronauts but never went into space because America wasn’t brave enough. And secondly I discovered a pile of my old school reports in my mum’s flat the other day and was astonished to read that my stated career ambition at age 11 was ‘astronaut’.

I mean, I loved space and stars and rockets – are there any kids that don’t? And I do remember wanting to be an astronaut. But at 11? It makes me wonder how old I was when I gave up wanting to be a knight of the round table…

A dream for boys?

I’m not going to rant about how being an astronaut shouldn’t be a distant dream for a girl. Let’s face it, astronauting isn’t an easy line to get into, it’s a distant dream for most people. Apparently there have been 512 humans in space, of which 10% have been women (Wikipedia has a list of space travelers.) Unimpressive, I agree, but when you bear in mind that we can scarcely get women into the House of Commons (around 20% of MPs are women) getting them into space seems like less of a priority.

What really interests me is that women into space doesn’t really go even as a dream. Of course, there’s been an astronaut Barbie, but the gender stereotypes that so confused journalists back then are still very much in evidence in the aisles of toy shops today, as this post neatly shows. Being an astronaut is a childhood dream for boys only. No surprises there for my fellow Ada Lovelace Day bloggers.

A dream for men?

In fact, even in adult culture  it seems we’re not totally cool with the dream of female astronauts. Here’s a brief, interesting article by Marie Lathers from Times Higher Ed about women astronauts in films, which takes in Alien, Contact, Apollo 13 and even I Dream of Jeannie (astronaut husband). Lathers sees an identification of the feminine with mother earth and nature, setting them in opposition to space and even to science. Given this conflict she suggests that women in space are more frequently aligned with the alien (our old friend the Other) than with the human space adventurer. She sez:

Popular culture representations of women in space reveal a need to “ground” women by keeping them bound to Earth. Woman grounded is woman subjected to the weight of gravity; bodies in space defy gravity. Feminist theory needs to assess the possibilities that rethinking women in space affords. “Extraterrestrial” feminism may provide a way out of the essentialism that bottles us up.

It’s an interesting notion. And one that the arts student in me would like to pursue. However, I wanted to talk about some of the real female astronauts as well as the dream. I’ll just give a few examples from their stories, I couldn’t bear to pick just one of these incredible women.

‘A woman’s place is in the cockpit’

I mentioned poor Jerrie Cobb and the Mercury 13 who so narrowly missed being the first ‘feminauts’. Another fascinating woman is linked to the US Women in Space Program. Without beautician-turned-aviator Jackie Cochran – who held more speed, altitude and distance records than any other pilot in aviation history at the time of her death in 1980 – it may never have happened at all. Check out Right Stuff Wrong Sex for the story of a serious political operator at work.

Russian Valentina Tereshkova made it to first woman in space, in 1963 (beating the US by an appalling TWENTY YEARS) and launched skywards from a suitably proletarian background – she was a textile factory worker and an amateur parachutist who left school at 8 and continued her education through correspondence courses. She spent 3 days in space, and went round the earth 48 times.

Physicist Dr Sally Ride was the first American woman in space, in 1983, and one of our own (feminists, that is). Ride reportedly:

refused to be seen in television downlinks doing food preparation or toilet cleaning, even though these were shared crew responsibilities. She refused to accept a bouquet of flowers from NASA after completing her first space mission. She pasted a bumper sticker to the front of her desk: “A woman’s place is in the cockpit”

Ride went on to found science education organisation Sally Ride Science, which pleasingly promises to be “all science, all the time”. And encourages girls to learn about and enjoy science and maths.

Women to look up to

I think it’s particularly because I’m not from a tech or science background that female astronauts are like superheroes to me. That’s why I love this Flickr set of loosely inspired portraits Philip Bond has done. Obviously they’ve lovely things in themselves, but I like them because they look like collectible playing cards, or stickers. I want Tereshkova on a t-shirt. I want people to ask me who she is so I can tell them.

Valentina Tereshkova by Philip Bond, 2009

Valentina Tereshkova by Philip Bond, 2009

You know when I said earlier that getting women into space wasn’t really a priority? Not compared to getting women into Parliament, for example. Well, in a way that’s not true. It’s all a priority. Because real life role models give you the permission to have the dream. Every girl who dreams of being an astronaut won’t become one. But she may become an engineer, or a physicist, a mathematician, a pilot, an athlete. She might teach science to other girls. She may be a leader.

There are exceptional individuals who blaze a trail, like the women above. But I think I can safely speak for most of us when I say it’s nice to have someone to look up to.  Why was I so keen on being an astronaut? I think it was as much to do with Helen Sharman, who became the first British person in space when I was 8, as it was to do with my love of stars. You’ve probably deduced that I didn’t become an astronaut. But I did become a feminist, and it’s women like these that inspire me.

On a final point, I have no idea what to make of this merchandising opportunity. I sort of love it and it sort of makes me want to cry.

4
comments

Mar 08

Dolls and their houses

There is no real point to this post I am afraid, there are just some doll-themed links I want to share with the wider world. As a treat I have included a picture of me and my fabulous feminist fingerpuppets (L-R Joan of Arc, Frida Kahlo, Sojourner Truth and Virginia Woolf) which I got as a gift at the weekend. The weekend before International Women’s Day! Oh yeah, I’m topical.

Anyway. It all started when I watched a cute documentary on 4oD about the people who build and buy doll’s houses. They are all – you may not be surprised to hear – gently eccentric. It’s lovely, anyway: ‘Hello Dollies’

Which reminded me of three things, as well as delivering a crushing desire to get myself a proper doll’s house rather than the fugly beige plastic 70s disaster I actually had as a child.

  1. Phoebe’s excellent DIY doll’s house in Friends, which beats Monica’s posh one hands down. Here’s the clip, with Spanish subtitles for your amusement and education.
  2. The wonderful and rather godlike fact that you can buy small bags of trees and shrubs from any good hobby shop. Why don’t I have them all over my flat?
  3. A website of modded, one-of-a-kind fantasy / celebrity Barbies which are Quite Something to look at. Here’s my favourite – vampire pirate Barbie.

That is all from me on dolls for now. Over and out.

scary pic of me with my amazing new feminist fingerpuppets! on Twitpic

1
comments

Mar 06

3 tips for kickass communications

Recently a friend asked my advice to prepare for a  job interview with a charity that included a bit of communications work. I sent him some resources to read (including the excellent Media Trust online guides) and tried to condense my experience into something small and useful that I could pass on.

This is what I sent him, hastily scribbled in my lunch break. I was trying to capture the most important things I’ve learnt in my five years at the non-profit comms coalface:

1) BE STRATEGIC

Ask why you should do a particular piece of comms work (e.g. a facebook profile, a new leaflet), don’t just do it because you can. Identify a need, set objectives and measure progress.

2) BE JOINED UP

Find out what everyone else in the organisation is doing so you can avoid duplicating work or mixing messages and so you can spot communications opportunities. Could a policy briefing be simplified and used as a campaign leaflet? Could a cover letter be adapted into an email update? If there’s an interview with your CEO appearing in a magazine, see if you can get some discount advertising in there too. You might need to train your colleagues up to this, but it will be worth it!

3) EVALUATE EVERYTHING

Why do organisations end up with appalling communications year-on-year? Because no one ever checks to see if they’re working. One gift of the internet age is that you can track and measure nearly everything, from which links performed best in an email update to which parts of your site people spend the most time in. You can also track publications in a slightly more roundabout way using split-testing and codes. It’s not just a question of seeing how you’re doing and improving your performance, it’s also a way of continually learning more about your audience – people are getting more and more savvy to marketing of all kinds, evaluation will help you keep up.

These are just quick thoughts, not my magic formula (I’m not giving *that* away for free! If everyone had x-ray vision and superstrength, how would I keep my edge!?) For example, now I might add ‘use your imagination’. Or just cut it down to the first one.

‘Be strategic’ covers a lot, and it can be a tall order. Which is why I was pleased to come across this excellent series of blog posts giving clear and sensible advice on how to start smart communications planning. Advice which bears in mind the realities of work in the no-money-no-time sector, which gets a gold star from me.

Impactmax – DIY strategic communications planning for non-profits:




0
comments