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	<title>Applejackson</title>
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	<link>http://applejackson.co.uk</link>
	<description>IRREGULAR POSTS ON IRREGULAR MATTERS</description>
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		<title>The Milk of Sorrow</title>
		<link>http://applejackson.co.uk/2010/06/18/the-milk-of-sorrow/</link>
		<comments>http://applejackson.co.uk/2010/06/18/the-milk-of-sorrow/#comments</comments>
		<pubDate>Fri, 18 Jun 2010 10:14:37 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Feminism]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Folklore]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[Stratford]]></category>
		<category><![CDATA[cinema]]></category>
		<category><![CDATA[claudia llosa]]></category>
		<category><![CDATA[magic realism]]></category>
		<category><![CDATA[peru]]></category>
		<category><![CDATA[symbolism]]></category>
		<category><![CDATA[the milk of sorrow]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=429</guid>
		<description><![CDATA[This sad and strange Peruvian film is showing at the Stratford Picturehouse on Thursday. I&#8217;m miffed that I can&#8217;t go so I am sharing it with you, my tiny reading public. The protagonist, a young woman called Fausta,  is ill with a disease contracted from her mother&#8217;s breast milk known as &#8220;the milk of sorrow&#8221;,  a [...]]]></description>
			<content:encoded><![CDATA[<p>This sad and strange Peruvian film is showing at the Stratford Picturehouse on Thursday. I&#8217;m miffed that I can&#8217;t go so I am sharing it with you, my tiny reading public.</p>
<p>The protagonist, a young woman called Fausta,  is ill with a disease contracted from her mother&#8217;s breast milk known as &#8220;the milk of sorrow&#8221;,  a condition that only affects those women in Peru who were abused or raped during the years of terrorist struggle.  This <a title="Guardian - The Milk Of Sorrow" href="http://www.guardian.co.uk/film/2010/apr/29/the-milk-of-sorrow-review" target="_self">Grauniad review</a> says &#8220;This Peruvian lament examining how distress passes down the generations is subtle and wonderfully moving.&#8221;</p>
<p>Here&#8217;s the trailer. Please go and support the screening of weird films at Stratford Picturehouse!*</p>
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<p>* &#8216;Weird&#8217; is intended to be entirely complimentary, btw</p>
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		<title>My post from The F Word: Why I love Education For Choice</title>
		<link>http://applejackson.co.uk/2010/05/03/my-post-from-the-f-word-why-i-love-education-for-choice/</link>
		<comments>http://applejackson.co.uk/2010/05/03/my-post-from-the-f-word-why-i-love-education-for-choice/#comments</comments>
		<pubDate>Mon, 03 May 2010 11:36:44 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Feminism]]></category>
		<category><![CDATA[Human Rights]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[abortion]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[education for choice]]></category>
		<category><![CDATA[sex education]]></category>
		<category><![CDATA[trustee]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=420</guid>
		<description><![CDATA[Thought I would copy across the post I did as part of Education For Choice&#8216;s stint as guest bloggers on super UK feminist site The F Word. It&#8217;s my first time speaking out officially on behalf of EFC and I hope it comes across how much I respect the staff and the organisation as a [...]]]></description>
			<content:encoded><![CDATA[<p>Thought I would copy across the post I did as part of <a title="Education For Choice" href="http://www.efc.org.uk" target="_blank">Education For Choice</a>&#8216;s stint as guest bloggers on super UK feminist site <a title="The F Word" href="http://www.thefword.org.uk" target="_blank">The F Word</a>. It&#8217;s my first time speaking out officially on behalf of EFC and I hope it comes across how much I respect the staff and the organisation as a whole and how proud I am to be a part of it &lt;/ gush&gt;</p>
<p><strong>Farewell from Education For Choice</strong></p>
<p><em>By <a title="Posts by Education For Choice" href="http://www.thefword.org.uk/blog/by/education_for_choice/">Education For Choice</a> | 30  April 2010, 17:30</em></p>
<p><!--  -->I’ve lobbied my MP, I’ve waved placards, I’ve donated money. I’ve  argued with my friends, my colleagues, with strangers. I’ve shouted into  a megaphone. On one memorable occasion I carried a flaming torch around  Bloomsbury. I’ll go a long way to defend the principle of a woman’s  right to choose. But until I joined the trustee board of <a href="http://www.efc.org.uk/">Education For Choice</a> I confess I hadn’t  given enough thought to exactly who was making the choice, and what the  reality of their situation might be like.</p>
<p>One of the things that first appealed to me about EFC was the fact  that all their work is grounded in the experiences of the young people  they talk to. They speak with absolute authority when they say, as Kate  did in <a href="http://www.thefword.org.uk/blog/2010/04/reading_writing">her  post</a> a couple weeks ago, that much of the information young people  receive about abortion is little better than anti-abortion propaganda.  Not just partial, not just biased, not just alarming and distressing,  but outright lies.</p>
<p>I didn’t know the extent of it. My school sex education was  laughable, but we never had any outside visitors stop by to show us  horrific photographs (and for that I am thankful as it would have made  my job as the only feminist in the village even more difficult).  Learning about EFC was the first time I really understood how hard it  must be for young women to make choices about pregnancy and abortion,  perhaps without support, and in many cases without the facts.</p>
<p>Education For Choice works to ensure that young people can access the  information that is theirs by right, and make informed choices about  pregnancy and abortion. By directly providing vital facts and resources  to fight the frightening myths spread by the anti-abortion movement,  they make a real difference to the lives of women and girls across the  country.</p>
<p>And I mean ‘across the country’: EFC staff regularly trek around  England providing <a href="http://www.efc.org.uk/Forprofessionals/Training">training </a>to  equip teachers and other professionals with the practical advice and  resources they need to have an open, balanced discussion about sex,  pregnancy and abortion, and to allow young people to make up their own  minds.</p>
<p>It would be nice if we didn’t have to fight for decent sex education,  support for all pregnancy choices and free access to safe abortion  every single decade, but that doesn’t look like changing any time soon.  After recent talk of cutting the late term abortion time limit, we’ll be  hearing a lot more about abortion during and possibly after the  election. Rest assured you’ll be hearing a lot more from Education For  Choice as well.</p>
<p>The EFC staff blogging here might not want to ask you for money, but a  good trustee should also be a shameless fundraiser, so I *will* ask for  your support. Education For Choice reaches thousands of young people  every year on a shoestring budget, and anything you can give will help  to make sure young people across the UK have the facts about abortion.  You can make a donation online <a href="http://www.justgiving.com/Charity/Donate.aspx?cid=75816">here</a>.</p>
<p>This is the end of EFC’s month as guest bloggers. Thank you for having us &#8211; we’ve really  enjoyed it, and we hope you’ll stay in touch. If you’d like more  information about our work, or you’d like to get involved, please email  Kate at kate [at] efc.org.uk.  Also keep your eyes peeled for a notice  about EFC’s brand new, very own blog, to be launched soon!</p>
<p><em>Sarah Jackson is a trustee of Education For Choice.</em></p>
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		<title>Trees, you have been rumbled</title>
		<link>http://applejackson.co.uk/2010/04/18/trees-you-have-been-rumbled/</link>
		<comments>http://applejackson.co.uk/2010/04/18/trees-you-have-been-rumbled/#comments</comments>
		<pubDate>Sun, 18 Apr 2010 00:00:19 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Epping Forest]]></category>
		<category><![CDATA[Leytonstone]]></category>
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		<category><![CDATA[Wandering]]></category>
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		<category><![CDATA[trees]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=414</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;">
<div id="attachment_415" class="wp-caption aligncenter" style="width: 665px"><a href="http://applejackson.co.uk/wp-content/uploads/2010/04/P170410_19.26.jpg"><img class="size-large wp-image-415  " title="Fake trees" src="http://applejackson.co.uk/wp-content/uploads/2010/04/P170410_19.26-1024x768.jpg" alt="Fake trees at Hollow Ponds" width="655" height="491" /></a><p class="wp-caption-text">Faking it at Hollow Ponds</p></div>
]]></content:encoded>
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		<title>Astronautrix, astronette, feminaut, space girl&#8230;</title>
		<link>http://applejackson.co.uk/2010/03/24/astronautrix-astronette-feminaut-space-girl/</link>
		<comments>http://applejackson.co.uk/2010/03/24/astronautrix-astronette-feminaut-space-girl/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 00:29:45 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Feminism]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[ada lovelace day]]></category>
		<category><![CDATA[astronauts]]></category>
		<category><![CDATA[for science!]]></category>
		<category><![CDATA[role models]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=379</guid>
		<description><![CDATA[What *do* you call a female astronaut? These are some of the ingenious words that journalists invented in the early 1960s to avoid having to say &#8216;astronaut&#8217; when describing Jerrie Cobb, the first woman to pass NASA tests and qualify as an astronaut, although she never had a chance to go into space. I&#8217;ve been [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_405" class="wp-caption alignleft" style="width: 248px"><a href="http://applejackson.co.uk/wp-content/uploads/2010/03/JerrieCobb_MercuryCapsule.jpg"><img class="size-medium wp-image-405" title="Jerrie Cobb and Mercury Capsule" src="http://applejackson.co.uk/wp-content/uploads/2010/03/JerrieCobb_MercuryCapsule-238x300.jpg" alt="Jerrie Cobb and Mercury Capsule" width="238" height="300" /></a><p class="wp-caption-text">Jerrie Cobb posing with the Mercury capsule. Note properly ladylike white gloves and high heels.</p></div>
<p>What *do* you call a female astronaut? These are some of the ingenious words that journalists invented in the early 1960s to avoid having to say &#8216;astronaut&#8217; when describing <a title="Wikipedia - Jerrie Cobb" href="http://en.wikipedia.org/wiki/Jerrie_Cobb" target="_self">Jerrie Cobb</a>, the first woman to pass NASA tests and qualify as an astronaut, although she never had a chance to go into space.</p>
<p>I&#8217;ve been thinking about astronauts recently for two reasons. Firstly, a friend of mine lent me this <a title="Google Books - Right Stuff, Wrong Sex" href="http://books.google.co.uk/books?id=bT8HU-BpiwkC&amp;printsec=frontcover&amp;dq=right+stuff+wrong+sex&amp;ei=2UKpS-7LOYGuyAT0nYn4DQ&amp;cd=1#v=onepage&amp;q=&amp;f=false" target="_self">absorbing book</a> about the &#8216;Mercury 13&#8242; &#8211; women including Cobb who were trained as astronauts but never went into space because America wasn&#8217;t brave enough. And secondly I discovered a pile of my old school reports in my mum&#8217;s flat the other day and was astonished to read that my stated career ambition at age 11 was &#8216;astronaut&#8217;.</p>
<p>I mean, I loved space and stars and rockets &#8211; are there any kids that don&#8217;t? And I do remember wanting to be an astronaut. But at 11? It makes me wonder how old I was when I gave up wanting to be a knight of the round table&#8230;</p>
<p><strong>A dream for boys?<br />
</strong></p>
<p>I&#8217;m not going to rant about how being an astronaut shouldn&#8217;t be a distant dream for a girl. Let&#8217;s face it, astronauting isn&#8217;t an easy line to get into, it&#8217;s a distant dream for most people. Apparently there have been 512 humans in space, of which 10% have been women (<a title="Wikipedia - List of space travellers by name" href="http://en.wikipedia.org/wiki/List_of_space_travelers_by_name" target="_self">Wikipedia</a> has a list of space travelers.) Unimpressive, I agree, but when you bear in mind that we can scarcely get women into the House of Commons (around 20% of MPs are women) getting them into space seems like less of a priority.</p>
<p>What really interests me is that women into space doesn&#8217;t really go even <em>as a dream</em>. Of course, there&#8217;s been an <a title="Vintage Astronaut Barbie" href="http://www.fashion-doll-guide.com/Vintage-Barbie-Miss-Astronaut.html" target="_self">astronaut Barbie</a>, but the gender stereotypes that so confused journalists back then are still very much in evidence in the aisles of toy shops today, as <a title="Sociological Images - The princess and the astronaut" href="http://contexts.org/socimages/2010/03/20/the-princess-and-the-astronaut/comment-page-1/" target="_self">this post</a> neatly shows. Being an astronaut is a childhood dream for boys only. No surprises there for my fellow <a title="Finding Ada" href="http://findingada.com/" target="_self">Ada Lovelace Day</a> bloggers.</p>
<p><strong>A dream for men?</strong></p>
<p>In fact, even in adult culture  it seems we&#8217;re not totally <em>cool</em> with the dream of female astronauts. Here&#8217;s a brief, interesting <a title="Times HE - Gravity is one more way to keep women in their place" href="http://www.timeshighereducation.co.uk/story.asp?storyCode=166342&amp;sectioncode=26" target="_self">article</a> by Marie Lathers from Times Higher Ed about women astronauts in films, which takes in <em>Alien</em>, <em>Contact</em>, <em>Apollo 13</em> and even <em>I Dream of Jeannie</em> (astronaut husband). Lathers sees an identification of the feminine with mother earth and nature, setting them in opposition to space and even to science. Given this conflict she suggests that women in space are more frequently aligned with the alien (our old friend the Other) than with the human space adventurer. She sez:</p>
<p style="padding-left: 30px;">Popular culture representations of women in space reveal a need to  &#8220;ground&#8221; women by keeping them bound to Earth. Woman grounded is woman  subjected to the weight of gravity; bodies in space defy gravity.  Feminist theory needs to assess the possibilities that rethinking women  in space affords. &#8220;Extraterrestrial&#8221; feminism may provide a way out of  the essentialism that bottles us up.</p>
<p>It’s an interesting notion. And one that the arts student in me would like to pursue. However, I wanted to talk about some of the real female astronauts as well as the dream. I&#8217;ll just give a few examples from their stories, I couldn&#8217;t bear to pick just one of these incredible women.</p>
<p><strong>&#8216;A woman&#8217;s place is in the cockpit&#8217;</strong></p>
<p>I mentioned poor Jerrie Cobb and the <a title="NASA History - Women in Space Program" href="http://history.nasa.gov/printFriendly/flats.html" target="_self">Mercury 13</a> who so narrowly missed being the first &#8216;feminauts&#8217;. Another fascinating woman is linked to the US Women in Space Program. Without beautician-turned-aviator <a title="Wikipedia - Jacqueline Cochran" href="http://en.wikipedia.org/wiki/Jacqueline_Cochran" target="_self">Jackie Cochran</a> &#8211; who held more speed, altitude and distance records than any other pilot in aviation history at the time of her death in 1980 &#8211; it may never have happened at all. Check out <a title="Google Books - Right Stuff, Wrong Sex" href="http://books.google.co.uk/books?id=bT8HU-BpiwkC&amp;printsec=frontcover&amp;dq=right+stuff+wrong+sex&amp;ei=2UKpS-7LOYGuyAT0nYn4DQ&amp;cd=1#v=onepage&amp;q=&amp;f=false" target="_self">Right Stuff Wrong Sex</a> for the story of a serious political operator at work.</p>
<p>Russian <a title="Astronautix - Valentina Tereshkova" href="http://www.astronautix.com/astros/terhkova.htm" target="_self">Valentina Tereshkova</a> made it to first woman in space, in 1963 (beating the US by an appalling TWENTY YEARS) and launched skywards from a suitably proletarian background &#8211; she was a textile factory worker and an amateur parachutist who left school at 8 and continued her education through correspondence courses. She spent 3 days in space, and went round the earth 48 times.</p>
<p>Physicist <a title="Astronautix - Sally Ride" href="http://www.astronautix.com/astros/ride.htm" target="_self">Dr Sally Ride</a> was the first American woman in space, in 1983, and one of our own (feminists, that is). Ride reportedly:</p>
<p style="padding-left: 30px;">refused to be seen in television downlinks doing food preparation or toilet cleaning, even though these were shared crew responsibilities. She refused to accept a bouquet of flowers from NASA after completing her first space mission. She pasted a bumper sticker to the front of her desk: &#8220;A woman&#8217;s place is in the cockpit&#8221;</p>
<p>Ride went on to found science education organisation <a title="Sally Ride Science" href="http://www.sallyridescience.com/" target="_self">Sally Ride Science</a>, which pleasingly promises to be &#8220;all science, all the time&#8221;. And encourages girls to learn about and enjoy science and maths.</p>
<p><strong>Women to look up to</strong></p>
<p>I think it&#8217;s particularly because I&#8217;m not from a tech or science background that female astronauts are like superheroes to me. That&#8217;s why I love this <a title="Flickr - Astronauts" href="http://www.flickr.com/photos/planetbond/sets/72157612379863486/" target="_self">Flickr set</a> of loosely inspired portraits Philip Bond has done. Obviously they&#8217;ve lovely things in themselves, but I like them because they look like collectible playing cards, or stickers. I want Tereshkova on a t-shirt. I want people to ask me who she is so I can tell them.</p>
<div id="attachment_406" class="wp-caption alignright" style="width: 310px"><a href="http://applejackson.co.uk/wp-content/uploads/2010/03/tereshkova.jpg"><img class="size-medium wp-image-406" title="Valentina Tereshkova" src="http://applejackson.co.uk/wp-content/uploads/2010/03/tereshkova-300x300.jpg" alt="Valentina Tereshkova by Philip Bond, 2009" width="300" height="300" /></a><p class="wp-caption-text">Valentina Tereshkova by Philip Bond, 2009</p></div>
<p>You know when I said earlier that getting women into space wasn&#8217;t really a priority? Not compared to getting women into Parliament, for example. Well, in a way that&#8217;s not true. It&#8217;s all a priority. Because real life role models give you the permission to have the dream. Every girl who dreams of being an astronaut won&#8217;t become one. But she may become an engineer, or a physicist, a mathematician, a pilot, an athlete. She might teach science to other girls. She may be a leader.</p>
<p>There are exceptional individuals who blaze a trail, like the women above. But I think I can safely speak for most of us when I say it&#8217;s nice to have someone to look up to.  Why was I so keen on being an astronaut? I think it was as much to do with <a title="Wikipedia - Helen Sharman" href="http://en.wikipedia.org/wiki/Helen_Sharman" target="_self">Helen Sharman</a>, who became the first British person in space when I was 8, as it was to do with my love of stars. You&#8217;ve probably deduced that I didn&#8217;t become an astronaut. But I did become a feminist, and it&#8217;s women like these that inspire me.</p>
<p>On a final point, I have no idea what to make of <a title="NASA Space Crew" href="http://ep.yimg.com/ca/I/spacestore_2094_15408502" target="_self">this merchandising opportunity</a>. I sort of love it and it sort of makes me want to cry.</p>
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		<title>Dolls and their houses</title>
		<link>http://applejackson.co.uk/2010/03/08/dolls-and-their-houses/</link>
		<comments>http://applejackson.co.uk/2010/03/08/dolls-and-their-houses/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 11:42:27 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Dolls]]></category>
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		<category><![CDATA[barbie]]></category>
		<category><![CDATA[customised]]></category>
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		<category><![CDATA[dolls house]]></category>
		<category><![CDATA[feminist fingerpuppets]]></category>
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		<guid isPermaLink="false">http://applejackson.co.uk/?p=343</guid>
		<description><![CDATA[There is no real point to this post I am afraid, there are just some doll-themed links I want to share with the wider world. As a treat I have included a picture of me and my fabulous feminist fingerpuppets (L-R Joan of Arc, Frida Kahlo, Sojourner Truth and Virginia Woolf) which I got as [...]]]></description>
			<content:encoded><![CDATA[<p>There is no real point to this post I am afraid, there are just some doll-themed links I want to share with the wider world. As a treat I have included a picture of me and my fabulous feminist fingerpuppets (L-R Joan of Arc, Frida Kahlo, Sojourner Truth and Virginia Woolf) which I got as a gift at the weekend. The weekend before International Women&#8217;s Day! Oh yeah, I&#8217;m topical.</p>
<p>Anyway. It all started when I watched a cute documentary on 4oD about the people who build and buy doll&#8217;s houses. They are all &#8211; you may not be surprised to hear &#8211; gently eccentric. It&#8217;s lovely, anyway: <a title="4oD - Hello Dollies" href="http://www.channel4.com/programmes/hello-dollies/4od#3006771" target="_self">&#8216;Hello Dollies&#8217;</a></p>
<p>Which reminded me of three things, as well as delivering a crushing desire to get myself a proper doll&#8217;s house rather than the fugly beige plastic 70s disaster I actually had as a child.</p>
<ol>
<li>Phoebe&#8217;s excellent DIY doll&#8217;s house in Friends, which beats Monica&#8217;s posh one hands down. Here&#8217;s <a title="YouTube - Friends" href="http://www.youtube.com/watch?v=ZikVNDDUiDE" target="_self">the clip</a>, with Spanish subtitles for your amusement and education.</li>
<li>The wonderful and rather godlike fact that you can buy <a title="Modelzone - Trees" href="http://www.modelzone.co.uk/model_train_sets-scenery-bushes_trees-page3.htm" target="_self">small bags of trees</a> and shrubs from any good hobby shop. Why don&#8217;t I have them all over my flat?</li>
<li>A website of modded, one-of-a-kind fantasy / celebrity Barbies which are Quite Something to look at. Here&#8217;s my favourite &#8211; <a title="Fantasy Dolls - Gothic" href="http://www.fantasydollsbyd.com/New_page_54.htm">vampire pirate Barbie</a>.</li>
</ol>
<p>That is all from me on dolls for now. Over and out.</p>
<p><a title="scary pic of me with my amazing new feminist fingerpuppets! on Twitpic" href="http://twitpic.com/16zuiv"><img src="http://twitpic.com/show/thumb/16zuiv.jpg" alt="scary pic of me with my amazing new feminist fingerpuppets! on Twitpic" width="150" height="150" /></a></p>
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		<title>3 tips for kickass communications</title>
		<link>http://applejackson.co.uk/2010/03/06/3-tips-for-kickass-communications/</link>
		<comments>http://applejackson.co.uk/2010/03/06/3-tips-for-kickass-communications/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 15:53:59 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=345</guid>
		<description><![CDATA[Recently a friend asked my advice to prepare for a  job interview with a charity that included a bit of communications work. I sent him some resources to read (including the excellent Media Trust online guides) and tried to condense my experience into something small and useful that I could pass on. This is what [...]]]></description>
			<content:encoded><![CDATA[<p>Recently a friend asked my advice to prepare for a  job interview with a charity that included a bit of communications work. I sent him some resources to read (including the excellent <a title="Media Trust Online Guides" href="http://www.mediatrust.org/training-events/training-resources/online-guides" target="_self">Media Trust online guides</a>) and tried to condense my experience into something small and useful that I could pass on.</p>
<p>This is what I sent him, hastily scribbled in my lunch break. I was trying to capture the most important things I&#8217;ve learnt in my five years at the non-profit comms coalface:</p>
<div><span style="font-family: arial,helvetica,sans-serif;">1) BE STRATEGIC</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Ask </span><span style="text-decoration: underline;"><span style="font-family: arial,helvetica,sans-serif;">why</span></span><span style="font-family: arial,helvetica,sans-serif;"> you should do a particular piece of comms work (e.g. a facebook profile, a new leaflet), don&#8217;t just do it because you can. Identify a need, set objectives and measure progress. </span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">2) BE JOINED UP</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Find out what everyone else in the organisation is doing so you can avoid duplicating work or mixing messages and so you can spot communications opportunities. Could a policy briefing be simplified and used as a campaign leaflet? Could a cover letter be adapted into an email update? If there&#8217;s an interview with your CEO appearing in a magazine, see if you can get some discount advertising in there too. You might need to train your colleagues up to this, but it will be worth it! </span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">3) EVALUATE EVERYTHING</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Why do organisations end up with appalling communications year-on-year? Because no one ever checks to see if they&#8217;re working. One gift of the internet age is that you can track and measure nearly everything, from which links performed best in an email update to which parts of your site people spend the most time in. You can also track publications in a slightly more roundabout way using split-testing and codes. It&#8217;s not just a question of seeing how you&#8217;re doing and improving your performance, it&#8217;s also a way of continually learning more about your audience &#8211; people are getting more and more savvy to marketing of all kinds, evaluation will help you keep up.</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">These are just quick thoughts, not my magic formula (I&#8217;m not giving *that* away for free! If everyone had x-ray vision and superstrength, how would I keep my edge!?) For example, now I might add &#8216;use your imagination&#8217;. Or just cut it down to the first one. </span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">&#8216;Be strategic&#8217; covers a lot, and it can be a tall order. Which is why I was pleased to come across this excellent series of blog posts giving clear and sensible advice on how to start smart communications planning. Advice which bears in mind the realities of work in the no-money-no-time sector, which gets a gold star from me.</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Impactmax &#8211; DIY strategic communications planning for non-profits: </span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Step 1 <a title="Impactmax - what do you want to happen?" href="http://impactmax.wordpress.com/2009/12/27/diy-strategic-communications-planning-for-nonprofits/" target="_self">What do you want to happen?</a></span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Step 2 <a title="Impactmax - Key audiences" href="http://impactmax.wordpress.com/2010/01/14/diy-stratetgic-communications-planning-for-nonprofits-step-2-key-audiences/" target="_self">Key audiences</a> </span></div>
<div><span style="font-family: arial,helvetica,sans-serif;">Step 3 <a title="Impactmax - Audience research and messages" href="http://impactmax.wordpress.com/2010/02/21/strategic-communications-planning-for-nonprofits-step-three-audience-research-and-messages/" target="_self">Audience research and messages</a></span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
<div><span style="font-family: arial,helvetica,sans-serif;"><br />
</span></div>
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		<title>The Southwark Mysteries</title>
		<link>http://applejackson.co.uk/2010/02/23/the-southwark-mysteries/</link>
		<comments>http://applejackson.co.uk/2010/02/23/the-southwark-mysteries/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 00:06:03 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[Folklore]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Magic n that]]></category>
		<category><![CDATA[Myths]]></category>
		<category><![CDATA[Southwark]]></category>
		<category><![CDATA[Stories]]></category>
		<category><![CDATA[crossbones graveyard]]></category>
		<category><![CDATA[john constable]]></category>
		<category><![CDATA[mystery plays]]></category>
		<category><![CDATA[southwark mysteries]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=325</guid>
		<description><![CDATA[Ten years since these modern mystery plays were first performed, John Constable&#8217;s raucous mystical caravan will be returning to Southwark Cathedral this April. Website sez: Inspired by the medieval mystery plays, this modern drama is rooted in the history of Bankside &#8211; London’s “outlaw borough” &#8211; mixing Bible stories with local folklore and contemporary humour. [...]]]></description>
			<content:encoded><![CDATA[<p>Ten years since these modern mystery plays were first performed, John Constable&#8217;s raucous mystical caravan will be returning to Southwark Cathedral this April. <a title="See It! - Southwark Mysteries" href="http://www.southwarkmysteries.co.uk/#/see-it/4535403215" target="_self">Website</a> sez:</p>
<blockquote><p>Inspired by the medieval mystery plays, this modern drama is rooted in the history of Bankside &#8211; London’s “outlaw borough” &#8211; mixing Bible stories with local folklore and contemporary humour.</p></blockquote>
<div id="attachment_329" class="wp-caption alignleft" style="width: 310px"><a href="http://applejackson.co.uk/wp-content/uploads/2010/02/800px-Cross_Bones_Graveyard-050.jpg"><img class="size-medium wp-image-329 " title="Crossbones Graveyard Gates" src="http://applejackson.co.uk/wp-content/uploads/2010/02/800px-Cross_Bones_Graveyard-050-300x225.jpg" alt="Crossbones Graveyard Gates" width="300" height="225" /></a><p class="wp-caption-text">Crossbones Graveyard Gates</p></div>
<p>It&#8217;s not Shakespeare (although he is in it, and Chaucer too &#8211; both had strong ties to the area) but it should be an entertaining performance.</p>
<p>The play stitches together symbols from across the centuries, from high art and street scurf, and it&#8217;s full of church spires and rags, goddesses, whores, history and magic.</p>
<p>It was inspired by the discovery of the <a title="Crossbones Graveyard - History" href="http://www.crossbones.org.uk/#/history/4527977516" target="_self">Crossbones Graveyard</a> in Borough. The play was written partly to restore a voice and a memory to the 15,000 nameless people buried there outside consecrated ground &#8211; prostitutes and criminals, the sick and the mad.</p>
<p>The whole project is an amazing example of modern myth-making, of a community of misfits and an urban space reclaimed for the non-specific spiritual. One day I&#8217;m going to tie a ribbon to the gate and commemorate one of the thousands of born-forgotten women who are buried there.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/BopMQKK1mnw&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/BopMQKK1mnw&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>The Human Rights Act &#8211; what&#8217;s not to love?</title>
		<link>http://applejackson.co.uk/2010/02/15/the-human-rights-act-whats-not-to-love/</link>
		<comments>http://applejackson.co.uk/2010/02/15/the-human-rights-act-whats-not-to-love/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 00:15:41 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Activism]]></category>
		<category><![CDATA[Human Rights]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[human rights act]]></category>
		<category><![CDATA[liberty]]></category>
		<category><![CDATA[microsite]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=284</guid>
		<description><![CDATA[How many of your human rights can you name? Really? Before I started working at Liberty I reckon I would have got the right to life, maybe. Right to free elections. Right to an education. But that&#8217;s about it. Here&#8217;s a nifty interactive microsite we have made to help explain in plain English which freedoms [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://liberty-human-rights.org.uk/whatsnottolove/index.htm"><img class="alignleft size-full wp-image-285" title="Liberty heart graphic" src="http://applejackson.co.uk/wp-content/uploads/2010/02/heart-home.png" alt="Human rights heart graphic" width="206" height="169" /></a> How many of your human rights can you name? Really? Before I started working at Liberty I reckon I would have got the right to life, maybe. Right to free elections. Right to an education. But that&#8217;s about it. Here&#8217;s a nifty <a title="What's Not To Love?" href="http://liberty-human-rights.org.uk/whatsnottolove/index.htm" target="_self">interactive microsite</a> we have made to help explain in plain English which freedoms the Human Rights Act protects, with links to more information about the individual rights and how they apply.</p>
<p>Liberty conducted a ComRes poll in December and found this startling result: the British public support human rights. 96% believe it is important that there is a law that protects rights and freedoms in Britain. However only 11% of respondents remember receiving or seeing any information from the Government about the law that does (<a title="Liberty Press Release: The truth about Britain's values" href="http://www.liberty-human-rights.org.uk/news-and-events/1-press-releases/2009/10-12-09-the-truth-about-britain-s-values.shtml" target="_self">source</a>).</p>
<p>Our campaign aims to increase understanding and respect for human rights values, and to give people a chance to learn about the Human Rights Act and what it means for them. Please help us by sharing the link <a title="What's Not To Love?" href="http://www.love.commonvalues.org.uk" target="_self">www.love.commonvalues.org.uk</a> as widely as you can, with your friends, colleagues and networks, and share the love for our Human Rights Act. </p>
<p><script src="http://twibbon.com/embed/Whats-not-to-love" type="text/javascript"></script></p>
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		<title>Kinetica art fair 2010</title>
		<link>http://applejackson.co.uk/2010/02/13/kinetica-art-fair-2010/</link>
		<comments>http://applejackson.co.uk/2010/02/13/kinetica-art-fair-2010/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 09:57:31 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Art]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Tea]]></category>
		<category><![CDATA[robots]]></category>
		<category><![CDATA[keats]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[robotics light]]></category>
		<category><![CDATA[science]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=260</guid>
		<description><![CDATA[Flickering into existence in a warehouse space of Baker Street in early February, the Kinetica Art Fair described it&#8217;s contents as &#8220;artworks from leading contemporary arts organisations and artists specialising in kinetic, electronic, robotic, light, sound, time-based and interdisciplinary new media art&#8221;. And how! There were some really stunning pieces, beautiful and mesmerising, some were [...]]]></description>
			<content:encoded><![CDATA[<p>Flickering into existence in a warehouse space of Baker Street in early February, the <a title="Kinetica Art Fair" href="http://www.kinetica-artfair.com/" target="_blank">Kinetica Art Fair</a> described it&#8217;s contents as &#8220;artworks from leading contemporary arts organisations and artists specialising in kinetic, electronic, robotic, light, sound, time-based and interdisciplinary new media art&#8221;. And how!</p>
<p>There were some really stunning pieces, beautiful and mesmerising, some were creepy, or witty, all intelligent. It was packed when we went, and the abundant duct tape, neon, chatter and clanking of machinery gave the impression of being jostled through some kind of intergalactic souk.</p>
<p>Given the subject matter and the crowd you might expect the show to attract, *everyone* was taking photographs, liveblogging, podcasting, or filming the artworks, so there&#8217;s lots for people who didn&#8217;t get to see it, this video by <a title="Rainycatz" href="http://rainycatz.wordpress.com/" target="_self">Rainycatz</a> takes in a lot of the really eerie lovely stuff that was going on.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="580" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/UjqBSiF6TE8&amp;hl=en_US&amp;fs=1&amp;color1=0x402061&amp;color2=0x9461ca&amp;border=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="580" height="360" src="http://www.youtube.com/v/UjqBSiF6TE8&amp;hl=en_US&amp;fs=1&amp;color1=0x402061&amp;color2=0x9461ca&amp;border=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>There&#8217;s also a ton of <a title="Flickr: Kinetica 2010" href="http://www.flickr.com/search/?q=kinetica%20art%20fair%202010" target="_self">Kinetica pictures on Flickr</a> which are well worth a browse. Here&#8217;s a short video I took on my phone of some serenely spinning solar-powered glassy blue discs, which made me think of an otherwordly orrery: <a href="http://applejackson.co.uk/wp-content/uploads/2010/02/Kinetica-Orrery.mov">Kinetica &#8211; Orrery</a></p>
<p><span style="text-decoration: line-through;">I will add the title of that piece and the artist when I can get their website to work &#8211; it is clearly not futuristic enough to handle my OS + browser combo (oh snap!)</span> Ok, have tracked it down, it&#8217;s called &#8216;Multiple Organism&#8217; by Daniel Chadwick.</p>
<p>Other favourites include <a title="Artstream: Tease" href="http://www.artstream.org/artworks/view/371" target="_self">&#8216;Tease&#8217; by Kathy Taylor</a>, which has really grown on me. It has more layers than might be apparent at first glance, and it&#8217;s gentle play with a political/social theme appealed to me. As well as the &#8216;oooh flying teabag!&#8217; reaction, of course.  You can see the movement in the video above.</p>
<p>The Most Unsettling Work award goes to<a title="Artstream: Memory" href="http://www.artstream.org/artworks/view/373" target="_self"> &#8216;Memory&#8217; by Mital and Papadakis</a>, which was eerie in the extreme. Plus I&#8217;m a sucker for neurological imagery in art from Keats onwards. From <a title="Keats - Ode to Psyche" href="http://www.bartleby.com/101/626.html" target="_self">&#8216;Ode to Psyche&#8217;</a>:</p>
<blockquote><p>In some untrodden region of my mind,<br />
Where branchèd thoughts, new grown with pleasant pain,<br />
Instead of pines shall murmur in the wind</p></blockquote>
<p><p>
Wow, I am the culturedest!</p>
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		<title>Another wild night in</title>
		<link>http://applejackson.co.uk/2010/02/11/another-wild-night-in/</link>
		<comments>http://applejackson.co.uk/2010/02/11/another-wild-night-in/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 23:09:07 +0000</pubDate>
		<dc:creator>applejackson</dc:creator>
				<category><![CDATA[Eating]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[baking]]></category>
		<category><![CDATA[biscuits]]></category>
		<category><![CDATA[dinosaur]]></category>
		<category><![CDATA[dragon]]></category>
		<category><![CDATA[gingerbread]]></category>
		<category><![CDATA[pony]]></category>

		<guid isPermaLink="false">http://applejackson.co.uk/?p=253</guid>
		<description><![CDATA[This is what I have been doing tonight besides working. You can&#8217;t see here, but the pony has &#8216;irony&#8217; written on it in sugar letters. We wanted to write &#8216;ironicorn&#8217; but there wasn&#8217;t room. There were others, but they have been eaten already.]]></description>
			<content:encoded><![CDATA[<p>This is what I have been doing tonight besides working. You can&#8217;t see here, but the pony has &#8216;irony&#8217; written on it in sugar letters. We wanted to write &#8216;ironicorn&#8217; but there wasn&#8217;t room.</p>
<p><a href="http://twitpic.com/12nyus"><img src="http://twitpic.com/show/thumb/12nyus.jpg" width="150" height="150" alt="what I have been doing tonight besides working. The pony has ... on Twitpic"></a></p>
<p>There were others, but they have been eaten already.</p>
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