Tagged: blog

Mar 25

How I (try to) plan content

I have been trying to add this as a comment to Alexandra’s post but my sodding phone won’t let me (relying on phoneweb atm) so thought I’d put it here instead seeing as I’ve typed it all out now.

The question is ‘how do you plan your digital content?’

I work as general Communications Manager at Womankind Worldwide so I do publications, media, brand etc as well as digital and lack of time is a constant problem.

Our content for Twitter and Facebook is posted in an ad hoc way although I have got lists and alerts set up so I’ve got a pool of relevant external content to fish from. We’re too busy to produce all content ourselves but we have gained a good following through gathering and sharing international women’s rights news, particularly from news sites in the global South.

My current challenge is planning posts for our blog. Luckily my colleagues seem happy to write interesting things for me, but juggling their project visits, current int dev news, our offline marketing schedule and various UN ‘days’ can be a bit of a mission, and I feel we don’t always get to make the most of what we’ve got.

The way we do our blog content planning at the moment is monthly planning meetings with a web working group including a rep from each team, a shared Outlook calendar with key dates and events in and a spreadsheet tasklist where I note down our ideas for posts and assign a deadline and an author. Then I add the post to the shared calendar and send the author an invite.

When I have time to maintain it it works well, but when it slips because I’m busy there’s a bit of a bottleneck, so that’s what I’m trying to find a solution for at the moment.

Would love to hear what others are doing and any tips on systems that work with multiple content authors.

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May 03

My post from The F Word: Why I love Education For Choice

Thought I would copy across the post I did as part of Education For Choice‘s stint as guest bloggers on super UK feminist site The F Word. It’s my first time speaking out officially on behalf of EFC and I hope it comes across how much I respect the staff and the organisation as a whole and how proud I am to be a part of it </ gush>

Farewell from Education For Choice

By Education For Choice | 30 April 2010, 17:30

I’ve lobbied my MP, I’ve waved placards, I’ve donated money. I’ve argued with my friends, my colleagues, with strangers. I’ve shouted into a megaphone. On one memorable occasion I carried a flaming torch around Bloomsbury. I’ll go a long way to defend the principle of a woman’s right to choose. But until I joined the trustee board of Education For Choice I confess I hadn’t given enough thought to exactly who was making the choice, and what the reality of their situation might be like.

One of the things that first appealed to me about EFC was the fact that all their work is grounded in the experiences of the young people they talk to. They speak with absolute authority when they say, as Kate did in her post a couple weeks ago, that much of the information young people receive about abortion is little better than anti-abortion propaganda. Not just partial, not just biased, not just alarming and distressing, but outright lies.

I didn’t know the extent of it. My school sex education was laughable, but we never had any outside visitors stop by to show us horrific photographs (and for that I am thankful as it would have made my job as the only feminist in the village even more difficult). Learning about EFC was the first time I really understood how hard it must be for young women to make choices about pregnancy and abortion, perhaps without support, and in many cases without the facts.

Education For Choice works to ensure that young people can access the information that is theirs by right, and make informed choices about pregnancy and abortion. By directly providing vital facts and resources to fight the frightening myths spread by the anti-abortion movement, they make a real difference to the lives of women and girls across the country.

And I mean ‘across the country’: EFC staff regularly trek around England providing training to equip teachers and other professionals with the practical advice and resources they need to have an open, balanced discussion about sex, pregnancy and abortion, and to allow young people to make up their own minds.

It would be nice if we didn’t have to fight for decent sex education, support for all pregnancy choices and free access to safe abortion every single decade, but that doesn’t look like changing any time soon. After recent talk of cutting the late term abortion time limit, we’ll be hearing a lot more about abortion during and possibly after the election. Rest assured you’ll be hearing a lot more from Education For Choice as well.

The EFC staff blogging here might not want to ask you for money, but a good trustee should also be a shameless fundraiser, so I *will* ask for your support. Education For Choice reaches thousands of young people every year on a shoestring budget, and anything you can give will help to make sure young people across the UK have the facts about abortion. You can make a donation online here.

This is the end of EFC’s month as guest bloggers. Thank you for having us – we’ve really enjoyed it, and we hope you’ll stay in touch. If you’d like more information about our work, or you’d like to get involved, please email Kate at kate [at] efc.org.uk. Also keep your eyes peeled for a notice about EFC’s brand new, very own blog, to be launched soon!

Sarah Jackson is a trustee of Education For Choice.

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